Porsche Experience Centre to be built in Pickering

Announcing the future Porsche Experience Centre Toronto (CNW Group/Porsche Cars Canada)

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Ontario Construction News staff writer

Canada’s first Porsche Experience Centre (PEC), the tenth in the world and third of its kind in North America will be built on a 20-acre site at the “Durham Live” development in Pickering.

The site is also home to a a casino, and a concert venue, 400,000 square feet of retail space, and a luxury hotel with more than 300 rooms are planned.

Porsche will use the most environmentally responsible layout for the design, build, and operation. Global design, architecture, engineering and planning firm HOK is designing the building and incorporating innovative technologies focused on sustainability. The company is known for projects such as the 2021 La Guardia Terminal B, the Dali museum in St. Petersburg, Florida, as well as the Porsche Cars North America Atlanta Headquarters.

PEC Toronto is expected to open by 2024.

“Porsche is more than just a car. Porsche is a promise for a unique brand and product experience and since the first opening in Silverstone in 2008, our Porsche Experience Centres are the best way to get this promise,”  Detlev von Platen, member of the executive board for sales and marketing at Porsche AG, said in a news release.

“Nowhere else in the automotive industry, the soul of our sports cars can be lived that way. I couldn’t be happier that we can now announce the 10th location of its kind in Toronto – the fastest-growing city in North America with an ever-greater community of Porsche fans.”

Named PEC Toronto, the facility will be a brand park and major tourist destination where visitors can experience vehicle dynamics, technology, and emotion first-hand with expert guidance from Porsche instructors through various driving modules all year long.

It will include a driving circuit over 2 kilometres in length, designed by Tilke Engineering to highlight the technological prowess of our two- and four-door sports cars – in their ideal playground.

“Being located at the Durham Live entertainment district will offer Porsche enthusiasts a dynamic and complementary mix of excitement, gaming, culture, nightlife, cuisine and adventure which will enhance the overall experience” said Steve Apostolopoulos, managing partner and president of Pickering Developments, owners of the Durham Live district.

Electric vehicle charging infrastructure will be incorporated in the plan, extending the brand’s destination charging program.

PECs have been built in Leipzig, Silverstone, Atlanta, Le Mans, Los Angeles, Shanghai, Germany’s Hockenheimring, Franciacorta, Italy, and, since October 2021, in Tokyo.

Established in 2008, Porsche Cars Canada, Ltd. (PCL) is the exclusive importer and distributor of the Porsche 911, 718 Boxster and 718 Cayman, Taycan, Panamera, as well as Cayenne and Macan.


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