Porsche Experience Centre Toronto breaks ground


Ontario Construction News staff writer

Eight months after announcing plans to build a Porsche Experience Centre (PEC), Porsche Cars Canada, Ltd. officially broke ground on the project in Pickering.

It’s the third facility of its kind in North America after Atlanta and Los Angeles, and Porsche Experience Centre Toronto will be located on a dedicated, 20-acre site at the “Durham Live” development. A casino and luxury hotel are currently on the site, and a concert venue and more than 400,000 square feet of retail space is planned. The future PEC Toronto is slated to open in 2024.

“The kick-off to this construction project represents the culmination of years of dedication and planning by teams on both sides of the Atlantic,” said Marc Ouayoun, president and CEO, Porsche Cars Canada, Ltd. “More than a circuit, the future Porsche Experience Centre Toronto will represent a unique, exhilarating, and memorable place where visitors can fully immerse themselves in the brand and its products.”

PEC Toronto will be a brand park and major tourist destination where visitors can experience vehicle dynamics and technology with expert guidance from Porsche instructors through various driving modules. This location will include a two-kilometre driving circuit designed by Tilke Engineering.

“Porsche is one of the world’s most iconic and prestigious brands, and we are thrilled that the PEC project will bring thousands of visitors to our city as they seek new, visceral, and memorable experiences, all within minutes of downtown Toronto,” said Pickering Mayor Dave Ryan.

porsche openingAligned with Porsche’s ambition to be CO2 net neutral in 2030 across the global value chain, electric vehicle charging infrastructure will be incorporated in the plan and an emphasis is being placed on using an environmentally responsible layout for the design, build, and operation.

Global design, architecture, engineering and planning firm HOK have designed the building and incorporated innovative technologies focused on sustainability. The company is known for projects such as the 2021 La Guardia Terminal B, the Dali museum in St. Petersburg, Florida, as well as the Porsche Cars North America Atlanta Headquarters.


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