Skills Ontario launches #FillTheToolbox engagement campaign to raise funds and celebrate its 30 year anniversary

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Ontario Construction News staff writer

Skills Ontario has launched a #FillTheToolbox engagement campaign, where every donation supports Skills Ontario programming and counts towards representatively giving Ontario’s youth the tools to learn about career opportunities in the skilled trades and technologies.

The campaign’s goal is to earn support from 240 donors in total, Skills Ontario said in a statement. “The digital toolbox starts empty, and every donation, no matter the size, allows for the toolbox to gradually fill. With eight tools in total, every thirtieth donation officially unlocks each tool and places it in the toolbox,”Skills Ontario says.

The link to donate, the symbolic toolbox, and the hidden tools can be found on Skills Ontario’s website at skillsontario.com/fillthetoolbox-30-year-anniversary-engagement-campaign. Donors are recognized on the page and through social media as tools are unlocked.

“Skills Ontario would not be able to deliver educational, experiential programs and inspire youth without the help of our partners and donors,” says  chief executive officer Ian Howcroft. “With this fundraising and engagement campaign, we not only celebrate 30 years of operation, but also emphasize just how significantly donors’ support represents an investment in the future of Ontario. By donating, advocates help us deliver programs, and in turn, educate and inspire Ontario’s youth.”

With every thirtieth donor and milestone that is reached by unlocking a tool, Skills Ontario recognizes an important element of educating audiences on skilled trade and technology careers, such as debunking existing myths and stigmas. Every donation allows Skills Ontario to spread a message that benefits all of Ontario, present and future. The campaign will reach its conclusion on the last day of the 2020 Skills Ontario Competition, May 6.

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