SMPS recognizes Ontario chapter for social media success.

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Ontario Construction News staff writer

The Society for Marketing Professional Services (SMPS) has recognized SMPS Ontario with First Place for Social Media, during the organization’s 2021 Pivot & Focus Chapter Communications Awards.

“It is an honour to be recognized by SMPS HQ for our chapter’s communications efforts,” says Pelin Yeter-McKinnon, who was chapter president during the awarded term. “2019-2020 was particularly challenging for all chapters due to the pandemic; our team successfully pivoted to online events and quickly adapted our communications strategy.”

“This is the first time that SMPS Ontario has received a chapter award,” says Kendra Mulhern, who was communications director during the awarded term and is currently the president-elect of SMPS Ontario. “I’m proud of what our communications team of Amber Meleskie, Celenia Serrano, Erica Ramcharitar, and Russell Pollard has accomplished.”

Pivotal to the chapter’s success was sponsor Banko Creative Studio. “Our firm has been providing photography, video and content strategy to the architecture and engineering community for over 20 years. We know how important it is to have a consistent narrative and the right imagery to reflect a company’s brand story, especially on social channels. We were thrilled to partner with SMPS Ontario, helping them share the experience of their monthly events to their members in a way that showcases the content being presented and reflects the chapter’s community, style and tone,” says Dan Banko, partner and creative director.

The announcement was made during the SMPS Evening of Excellence Awards, which celebrated chapter achievements during the 2019-2020 term. For the complete list of winners, visit: https://www.smps.org/members/recognition/striving-for-excellence

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