About the writer and SMPS

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Mark Buckshon, president of the Construction News and Report Group of Companies, wrote a version of this article for The SMPS Marketer, the magazine of the Society for Marketing Professional Services, (SMPS), an international organization that represents and supports marketing and business development within the architectural, engineering and construction community.

SMPS has an active Ontario chapter, based in Toronto. For more information, see smpsontario.com.

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