Ontario Construction News staff writer
The City of Kingston has announced an opportunity for businesses to submit proposals for naming rights of the large venue downtown entertainment centre, currently known as the Leon’s Centre. An “exclusive partnership” is expected to provide exposure and brand recognition for the successful applicant.
Boasting a prime location at the intersection of Ontario Street and The Tragically Hip Way, this venue is described as “a centerpiece” of Kingston’s entertainment landscape.
Proposals will be considered from local, national, and international companies eager to leave an indelible mark on Kingston’s cultural landscape. For proposal submission guidelines and additional information, click the link.
Proposals must be received by Aug 30. A review committee will evaluate all submissions and recommend a naming rights partner to city council.
The arena, with a seating capacity of 5,000 for sporting events and 6,700 for concerts, is home to the Kingston Frontenacs of the Ontario Hockey League (OHL) and has hosted a multitude of exhilarating events, including concerts by global icons and thrilling sports spectacles.
“The large venue entertainment centre has had amazing support for naming rights partners, including Rogers K-Rock and Leon’s,” says Lacricia Turner, Director, Recreation & Leisure Services. “We are looking forward to building a new relationship with a partner to connect with the passionate community of Kingston and the region.”
Interested parties can visit https://www.cityofkingston.ca/business/sponsorship-advertising/naming-rights to request a copy of an expression of interest document. Businesses are invited to submit a simple proposal highlighting their brand’s synergy with the venue’s rich legacy, commitment to community engagement, and innovative marketing strategies.
